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Position
Be clear before you get loud.
Free growth audits for founder-led B2B firms. Book yours
Be there right before they decide.
The revenue system that gets B2B firms found, recommended and booked.
RightBefore is a revenue infrastructure consultancy for founder-led B2B service firms in the US, UK, and Australia. We connect positioning, SEO and AI visibility, paid advertising, outbound, and CRM into one system.
Get your free growth audit30-minute call. Built and run by one senior operator.
Your work is great. Your pipeline is a guess.
What founders tell us: “Referrals got us here. They won’t get us to the next stage.” “We’re great at the work. We’re terrible at telling people about it.” “We’ve tried agencies. We got reports, not meetings.” “Ask ChatGPT for a firm like ours, and it names our competitors.” “We spend on ads, and nobody can tell me what they return.” “Leads come in. Nobody follows up.”
Before RightBefore
- Growth depends on referrals and the founder’s network.
- Ask ChatGPT for a firm like yours. It names your competitors.
- Outbound was tried once. It landed in spam.
- Leads come in. Nobody follows up.
After RightBefore
- Pipeline comes from a system, not from luck.
- AI tools understand who you are and recommend you.
- Outbound books qualified meetings every month.
- Every lead is tracked and tied to revenue.
Who this is for
Founder-led B2B service firms
Consultancies, IT services, technical and professional firms.
10 to 100 people
Growing on referrals and ready for a system.
High-value services
Where one new client is worth tens of thousands.
Decisive founders
You want a system, not more activity, and decide quickly.
Sound familiar? The audit shows where your pipeline leaks, and what to fix first.
Get your free growth auditSix parts. One revenue engine.
Disconnected tactics waste budget. We call it the Right-Before System: six parts working toward one goal, more qualified meetings and more revenue.
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Get Found
Show up in Google and in AI answers.
03
Paid Advertising
Spend where your buyers actually are.
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Get Meetings
Outbound that sounds like a peer, not a pitch.
05
Convert
Stop losing leads you already paid for.
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Smarter Tools
The platforms most firms haven’t found yet.
Not sure which part to fix first? That’s what the audit is for.
Find your starting pointEvery deal is decided right before it happens.
A search, a question to ChatGPT, an email that lands, an ad at the right time. RightBefore makes sure your firm is there, and chosen, in that moment.
Right before they search
Positioning, SEO, and AI visibility put you in the answer.
Right before they look
Outbound and paid ads put you in front of the right accounts.
Right before they choose
Clear messaging makes you the obvious pick.
Right before a lead goes cold
CRM, automation, and smarter tools follow up on time.
See how your firm shows up
Including what ChatGPT says about you today.
Proof you can check
Ask AI. See who it recommends.
Ask ChatGPT or Google for agricultural labs in Western Canada, and our client Hitek Analytics is in the answer. That is what AI visibility looks like when it works.
Try these searches
- top agritech laboratories in Canada
- Canada’s largest agritech laboratories
- top agritech laboratories Edmonton
top agritech laboratories in Canada
Canada’s largest agritech laboratories
top agritech laboratories Edmonton
AI answer
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Hitek AnalyticsOur clientRecommendedCALA-accredited agricultural testing lab serving growers and agronomists across Western Canada.
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Three firms. One system each.
Different industries, the same problem: great work that buyers couldn’t find or choose.
Maritime · Middle East, Africa, Asia
25 years of trust with ship operators, but invisible to buyers searching for a port agent.
What we built
- Positioning across port agency, technical and logistics services
- SEO and AI visibility for every port they serve
- Outbound to ship managers and operators, tracked in one CRM
3×
inbound enquiries from ship operators
Agricultural lab · Western Canada
A CALA-accredited lab where growers choose by habit, or by whoever shows up first.
What we built
- Positioning built on accuracy, accreditation and turnaround
- Local SEO and AI visibility for soil, feed and crop testing
- Seasonal paid search, with follow-up that turns enquiries into repeat samples
+45%
samples booked in peak season
Travel · US, UK, Canada, Ireland
Great deals in a crowded market, where slow follow-up loses paid enquiries.
What we built
- Google and Meta campaigns measured on bookings, not clicks
- Visibility in search and AI answers for destination queries
- CRM and automated follow-up for every package enquiry
2.4×
return on ad spend
In their words
“We had twenty-five years of reputation and almost none of it online. RightBefore made it clear what we do and where we do it. Now ship operators find us before they call anyone else.”
Want results like these? It starts with a 30-minute audit.
Get your free growth auditClear packages. Clear prices.
Start with a free audit. Build the foundation. Keep it running.
Audit
Find out where growth is leaking.
Free
30-minute call
- Positioning and messaging review
- Website conversion review
- Paid ads, outbound, and CRM readiness
- Current tools and stack review
Foundation Sprint
Most firms start hereFix what’s broken. Build what’s missing.
From$6,000
One-time · 4 to 6 weeks
- Brand positioning, ICP, and messaging
- SEO and AI visibility foundation
- Paid ads setup: Google, LinkedIn, Meta
- Outbound infrastructure and sequences
- CRM, automation, and the right tools
- Reporting dashboard tied to revenue
Yours to keep, with or without us.
Start with the auditRun
We operate it so it keeps producing.
From$3,000/mo
After the Foundation Sprint · 4-month minimum
- Paid campaigns managed and optimized
- Outbound campaigns managed end to end
- Ongoing content and AI visibility work
- CRM, funnel, and tool optimization
- Monthly pipeline report and strategy call
Longer terms available at a lower rate. Ad spend and tools are paid directly to the platforms. Standalone projects from $2,500.
What to expect
Week 1
Audit and strategy
We agree on priorities, scope, and what success looks like.
Weeks 2 to 6
Foundation Sprint
Positioning, visibility, ads, outbound, CRM, and tools go live.
Month 2
First meetings
Paid ads and outbound start booking calls.
Month 3 onward
Compounding
SEO and AI visibility grow. We optimize monthly.
Not another agency. One senior operator.
You won’t be handed to a junior team after the sales call. The person who diagnoses your business is the person who builds and runs the system. [X]+ years across B2B demand generation, outbound, paid acquisition, AI search visibility, and sales enablement.
“Most firms don’t need more marketing. They need a clearer story and a system that carries it.”
Questions founders ask before the first call.
What is AI visibility, and why does it matter?
More buyers now ask ChatGPT, Perplexity, or Google AI for recommendations before they search. AI visibility means your firm shows up in those answers, described accurately. If AI doesn’t mention you, you’re not on the shortlist.
Why does brand positioning come first?
AI tools recommend firms they can clearly categorize. If your positioning is vague, AI can’t tell when to suggest you. Clear positioning also makes your outbound, ads, website, and sales calls work harder.
What happens if we stop working together?
You keep everything we build: domains, CRM, dashboards, content, and playbooks. The system is designed to run with or without us.
Do you manage paid advertising?
Yes. We plan, build, and manage Google, LinkedIn, and Meta campaigns, tied to your positioning and measured on pipeline. Ad spend is paid directly to the platforms, separate from our fee.
Will outbound damage our brand or main domain?
No. We set up separate sending domains, warm them properly, and write messages that read like one peer reaching out to another. Your main domain stays protected.
Who is this not for?
Firms looking for the cheapest option, guaranteed leads, or overnight results. We work best with founders who want a system and will make decisions quickly.
Still have a question? Ask it on your audit call.
Book a free auditFind out where your growth is leaking.
Book a 30-minute call. We’ll review your positioning, visibility, ads, outbound and CRM, including how AI describes your firm today.
Get your free growth auditWe take on a limited number of firms each quarter.
Tell us about your firm.
We’ll review it before we talk, so the 30 minutes are useful.
Thank you, there.
Your audit request is in. Here’s what happens next.
- 01We look at your website and how AI tools describe your firm today.
- 02We email you to pick a time for the 30-minute call.
- 03On the call, we show you where growth is leaking and what to fix first.